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- Cyber Monday was the biggest online spending day ever—$3.07B spent on digital sales, 26% of which came from mobile devices
- Thanksgiving/Black Friday online sales hit $4.5B, mobile drove 34% of purchases
- 56.7% of smartphone owners used their device to research products, purchase holiday items, check in-store availability and other mobile shopping activities—NRF 2015 Thanksgiving Weekend Survey
- Wal-Mart says nearly half of its website orders were placed on a mobile device!
- IBM’s Black Friday results show that mobile traffic exceeded desktop, accounting for 57.2% of all online traffic. Cyber Monday results show mobile accounted for nearly half of all online traffic
- Cyber Monday ended with nearly 1 million social mentions, up 8% YoY. Amazon edged eBay for top social media mentions
- Target’s Wonderland offers lessons on merging the physical and digital retail!
- Staples, Best Buy and Overstock lead app engagement over the three-day Black Friday period with their app-only sales promotions. The move reminds of Hallmark’s first-ever digital-only campaign for 2015 holiday season
- Loan giant Capital One rolls out digital tools to simplify the loan process
- McDonald’s is testing biometrics technology at its POS for fraud and loss prevention
- CVS Health unveils a slew of digital pharmacy tools, including an Apple Watch app and beacon tech-enabled in-store notifications
- VWR improves web customer experience through personalization.
- Customization through 3D printing gains steam! Nordstrom looks to 3D printing for on-demand customization of shoe experience, while New Balance customizes running experience through 3D printed soles
- Sears Holdings makes its mobile app feature-rich to give a seamless, store-centric customer experience and convert mobile traffic to footfalls
- To reclaim its “position as a nightlife leader” Absolut Vodka, by liquor giant Pernod Ricard, launches an app that lets users invite anyone nearby to private parties
- Brookshire Grocery’s ambitious omnichannel transformation plan focuses on the consumer.
- Meanwhile, Forever 21 focuses on apps to build its omnichannel experience through personalized shopping and content
- HP Enterprise launches a suite of products to enable enterprise customers to collect, process and analyze data from web-connected devices near its source
- In a win-win, Google brings its app streaming technology to mobile ads, allowing users to test drive apps and letting app publishers to create ads that are mini-versions of their mobile apps themselves!
- IBM rolls out a new app called IBM Watson Trend App that uses cognitive computing to help shoppers identify trendy products
- Sonavation develops ultrasound biometric authentication solution for connected devices; says it is “the industry’s first full-stack solution with the highest level end-to-end encryption architecture that provides a fully encapsulated locked-down module”
- American Express takes another step forward in digital innovation; unveils NFC, HCE and tokenization platform
- Using its Digits service, Twitter simplifies login of the fourth-generation Apple TV. The method is reminiscent of the one announced by Facebook recently
- Alstom appoints Bruno Marguet as head of digital transformation to make Alstom one of the leaders of the “industrial internet”
- John Gordon, a former IBM Watson exec, becomes the chief digital officer at GE’s new energy startup Current
- Samsung Electronics names Dongjin Koh as president of its mobile business
- Scotiabank appoints Ignacio 'Nacho' Deschamps as Strategic Advisor, Global Digital Banking to the President and CEO, “to accelerate the bank's digital transformation”
- Jason Bender becomes chief operating officer of First Republic Bank to oversee online banking, strategic planning, and enterprise data among others
- Kellogg has appointed Clive Sirkin, CMO of Kimberly-Clark, as the company's new chief growth officer
- Subway names former Coca-Cola exec Joseph Tripodi as its new global CMO
- Facebook seeks Head of Global Retail & eCommerce Strategy
- U.S. Bank seeks Omnichannel Business Readiness Leader
- Avnet is hiring for Head of Digital Strategy
- Federal Reserve Bank seeks SVP of Application Development Function to oversee application development and maintenance for a large and diverse application portfolio
- NBC is looking for VP, Mobile & Digital Platforms
- Ricoh Americas Corp seeks VP, Sales and Marketing to oversee its SaaS marketing and digital marketing among others
- Subway seeks VP of Marketing Technology
- Advantage Sales and Marketing is hiring for VP Mobile Strategy Solutions
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Posted by Saharsh Borar on 03:23 No Comments
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